Update: I have a follow up post here.
Lane Bryant debuted their new line of Right Fit jeans in stores this past week and I was really excited to see if the line is really as cool as it looks online. I've been poking around the website and the concept sounded very neat. First, you choose your body shape (moderately curvy, curvy or straight) and then your waist measurement, and that gives you your new size.
The jeans are designed to fit each body type specifically - so a curvy Blue girl will have more room in the hips, a straighter Yellow girl will have more room in the tummy, and a proportionate Red girl will have the right shape through the waist and hips. According to the website, I'm a Blue 7. My understanding is that the sizing goes up to 12; stores carry up to an 8 and the website will have the full range of sizes.
I headed to the store where I used to work (sniff) and grabbed a pair of bootcuts in a 7 and another in a size 8 just to be safe. I put on the 7s and those mommas were way too big. I had the sales associate measure me and my official size is a 4. What? She told me that your old LB jeans size doesn't matter at all. They use a special measuring tape and some algorithm math magic and that's your size. I held up a size 4 and they looked (relatively) tiny so I played it safe and also grabbed a 5 and a 6.
I slid into the 5 Blue bootcuts and WOW.
I'm used to Lane Bryant jeans being too loose and long in the tummy, too low in the back, a little too tight in the hips and thighs and I've been wearing flares because the bootcuts are always too snug in the calves. The new jeans fit right at my natural waist without the rise being too long, fit right at the waist in the back without any gaping or sliding down, the hips and thighs are perfect and the bootcut leg is roomy enough without being a bell bottom.
Basically, they're the most perfect jeans I've ever put on. Seriously.
I want to make this part very clear: You have to try these on in the store. They seem to run big but how big will vary from person to person. Have a sales associate measure you and grab a pair in that size, a size smaller and a size bigger.
Of course, just because these are the perfect jeans for me, they might not be the perfect jeans for you. But if you have trouble finding jeans (and who doesn't?) it's certainly worth a trip to the mall to check them out. Plus, once you know your size, you can order more online.
The other thing I want to point out is that LB didn't raise the price of their jeans - they're still $40 a pair. With all of the different sizes and shapes, and the research that went into the line, I wouldn't have been surprised by a price increase at all. And you know what? I'd pay a little extra for these jeans. But they're still $40 and I always have a coupon. I bought two pairs in different colors and I couldn't be happier.
I really have to applaud Lane Bryant on this one. I know a lot people dislike their clothes, etc. but I'm really pleased with these new jeans. My shape certainly does not fit into the "perfect hourglass" mold but these jeans feel like they were made for me. This was just my own personal experience but I hope you'll try them out.